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Research Articles
Open Access
Frontiers: The Intended and Unintended Consequences of Privacy Regulation for Consumer Marketing
- Jean-Pierre Dubé, John G. Lynch, Dirk Bergemann, Mert Demirer, Avi Goldfarb, Garrett Johnson, Anja Lambrecht, Tesary Lin, Anna Tuchman, Catherine Tucker
Pages:975–984
Published Online:August 5, 2025
LOLA: LLM-Assisted Online Learning Algorithm for Content Experiments
Pages:995–1016
Published Online:March 24, 2025
Open Access
Expert’s Recommendations in Product Choices: Information Provision, Conflicts of Interest, and Consumer Protection among U.S. Kidney Disease Patients
Pages:1017–1037
Published Online:April 21, 2025
Optimizing Scalable Targeted Marketing Policies with Constraints
Pages:1082–1103
Published Online:March 20, 2025
Open Access
Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?
Pages:1104–1124
Published Online:May 5, 2025
Is the Money Spent on Short-Form Video Social Platforms Worth It? The Role of Advertising Spillover in a Large-Scale Randomized Field Experiment on ByteDance
Pages:1125–1144
Published Online:May 8, 2025
CCP Estimation of Dynamic Discrete Choice Demand Models with Segment Level Data and Continuous Unobserved Heterogeneity: Rethinking EV Subsidies vs. Infrastructure
Pages:1163–1187
Published Online:March 21, 2025
