Sustainable Consumption: A Strategic Analysis
Published Online:13 Feb 2025https://doi.org/10.1287/mksc.2023.0287
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Volume 44, Issue 5
September-October 2025
Pages 975-1215, ii
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- Received:June 23, 2023
- Accepted:January 24, 2025
- Published Online:February 13, 2025
Copyright © 2025, INFORMS
Cite as
Wilfred Amaldoss, Siddharth Prusty (2025) Sustainable Consumption: A Strategic Analysis. Marketing Science 44(5):1038-1057.
https://doi.org/10.1287/mksc.2023.0287
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Authors are listed in alphabetical order. Both authors contributed equally. The authors would like to express their sincere gratitude to the review team at Marketing Science for their help in strengthening the manuscript. The authors would also like to thank seminar participants at UTD Bass Forms Conference 2024, Marketing for Environmental Sustainability Conference 2023, the Marketing Science Conference 2022 and 2024, as well as Carl Mela, Rick Staelin, and seminar participants at Fuqua School of Business, Duke University, for their comments. All authors certify that they have no affiliations with or involvement in any organization or entity with any financial interest or nonfinancial interest in the subject matter or materials discussed in this manuscript.
