Published Online:16 Apr 2025https://doi.org/10.1287/mksc.2024.1006
- Cited by
- 9 June 2025 | Management Science, Vol. 72, No. 2

Volume 44, Issue 5
September-October 2025
Pages 975-1215, ii
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- Received:August 07, 2024
- Accepted:March 13, 2025
- Published Online:April 16, 2025
Copyright © 2025, INFORMS
Cite as
Yunfei (Jesse) Yao (2025) Reputation for Privacy. Marketing Science 44(5):1145-1162.
https://doi.org/10.1287/mksc.2024.1006
Keywords
This paper is based on chapter three of my doctoral dissertation. The author is indebted to J. Miguel Villas-Boas, Ganesh Iyer, and Yuichiro Kamada for continual guidance and support. The author thanks the senior editor, the associate editor, two anonymous reviewers, Yunhao Huang, Zsolt Katona, and Tony Ke for constructive comments. All errors are the author’s own. The author certifies that they have no affiliations with or involvement in any organization or entity with any financial interest or nonfinancial interest in the subject matter or materials discussed in this manuscript. The authors have no funding to report.
