Optimizing Scalable Targeted Marketing Policies with Constraints

The authors received helpful comments from Baris Ata, Daria Dzyabura, Fred Feinberg, Robert M. Freund, Dennis Zhang, Juanjuan Zhang, and Spyros Zoumpoulis; from seminar participants at the Massachusetts Institute of Technology, the National University of Singapore, the University of Science and Technology of China, and Zhejiang University; and from audiences at the 2022 Analytics for X Conference, the 2022 Artificial Intelligence in Management Conference, the 2022 Conference on Artificial Intelligence, Machine Learning, and Business Analytics, the 2022 Marketing Science Conference, the 2023 China Marketing International Conference, the 2023 Marketing Analytics Symposium Conference, the 2023 Production and Operations Management Conference, the 2024 SuHang Marketing Conference, and the 2024 INFORMS Annual Meeting. Author names are listed alphabetically. All authors certify that they have no affiliations with or involvement in any organization or entity with any financial interest or nonfinancial interest in the subject matter or materials discussed in this manuscript.