The authors thank the senior editor, the associate editor, and anonymous reviewers for their insightful feedback and guidance throughout the review process. Their thoughtful comments greatly enhanced this paper. The authors are also grateful to the participants at the ISMS Marketing Science Conference 2022 and the INFORMS Annual Meeting 2022 as well as the reviewers and participants of the MSI Clayton Dissertation Proposal Competition 2024 for their valuable input. Additionally, the authors appreciate the faculty at The University of Texas at Dallas and their colleagues and peers who provided feedback at various stages of this research. All authors certify that they have no affiliations with or involvement in any organization or entity with any financial interest or nonfinancial interest in the subject matter or materials discussed in this manuscript.
