Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?
Published Online:5 May 2025https://doi.org/10.1287/mksc.2023.0020
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The replication files for this article are available HERE.
- Cited by
- International Journal of Research in Marketing, Vol. 59
- 22 May 2025 | Journal of Marketing, Vol. 12
Volume 44, Issue 5
September-October 2025
Pages 975-1215, ii
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- Received:January 16, 2023
- Accepted:October 07, 2024
- Published Online:May 05, 2025
Copyright © 2025 The Author(s)
Cite as
Jonne Y. Guyt, Arjen van Lin, Kristopher O. Keller (2025) Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?. Marketing Science 44(5):1104-1124.
https://doi.org/10.1287/mksc.2023.0020
Keywords
The authors thank Bart Bronnenberg, Els Gijsbrechts, and participants at various conferences for helpful comments on an earlier version. The authors are indebted to AiMark/GfK for providing the data. All authors certify that they have no affiliations with or involvement in any organization or entity with any financial interest or nonfinancial interest in the subject matter or materials discussed in this manuscript.
