Banning Unsolicited Store Flyers: Does Helping the Environment Hurt Retailing?
References
- (2021) Using synthetic controls: Feasibility, data requirements, and methodological aspects. J. Econom. Literature 59(2):391–425.Crossref, Google Scholar
- Adformatie (2020) The store circular is indispensable: Even a Tesla driver doesn’t have a “no” sticker. (November 11), https://www.adformatie.nl/gedragsverandering/de-folder-onmisbaar.Google Scholar
- (2014) Sales promotions. Winer RS, Neslin SA, eds. The History of Marketing Science (World Scientific–Now Publishers, Singapore), 463–497.Crossref, Google Scholar
- (2019) Synthetic difference-in-differences. Working paper, CEMFI, Madrid.Google Scholar
- (2021) Synthetic difference-in-differences. Amer. Econom. Rev. 111(12):4088–4118.Crossref, Google Scholar
- Azira (2022) “Oui Pub”: Mailbox flyers will soon be “opt in” rather than “opt out” in France—How should retailers adapt their media strategy? (June 22), https://azira.com/blogs/oui-pub-mailbox-flyers-will-soon-be-opt-in-rather-than-opt-out-in-france-how-should-retailers-adapt-their-media-strategy/.Google Scholar
- (2022) The value of descriptive analytics: Evidence from online retailers. Marketing Sci. 41(6):1074–1096.Link, Google Scholar
- (2024) Synthetic difference-in-differences estimation. Stata J. 24(4):557–598.Crossref, Google Scholar
- (2020) Two-way fixed effects estimators with heterogeneous treatment effects. Amer. Econom. Rev. 110(9):2964–2996.Crossref, Google Scholar
- (2011) Partitioning default effects: Why people choose not to choose. J. Experiment. Psych. Appl. 17(4):332–341.Crossref, Google Scholar
- EUWID Pulp and Paper (2022) Luxembourg’s action on postal ads draws criticism from outside its borders. Accessed June 9, 2022, https://www.euwid-paper.com/news/markets/luxembourgs-action-on-postal-ads-draws-criticism-from-outside-its-borders-090522/.Google Scholar
- (1991) Resistance to reform: Status quo bias in the presence of individual-specific uncertainty. Amer. Econom. Rev. 81(5):1146–1155.Google Scholar
- (2005) Cherry-picking. J. Marketing 69(1):46–62.Crossref, Google Scholar
- (2024) Frontiers: The effect of an ad ban on retailer sales: Insights from a natural experiment. Marketing Sci. 43(4):723–733.Link, Google Scholar
- (2008) The temporal and spatial dimensions of price search: Insights from matching household survey and purchase data. J. Marketing Res. 45(2):226–240.Crossref, Google Scholar
- (2017) An empirical analysis of the impact of promotional discounts on store performance. J. Retailing 93(3):283–303.Crossref, Google Scholar
- (2016) Understanding the impact of store flyers on purchase behaviour: An empirical analysis in the context of Spanish households. J. Retailing Consumer Services 28(1):263–273.Crossref, Google Scholar
- (2014) Profiling the flyer-prone consumer. J. Retailing Consumer Services 21(6):966–975.Crossref, Google Scholar
- (2010) Sales promotion. Krafft M, Mantrala MK, eds. Retailing in the 21st Century (Springer, Berlin), 393–407.Crossref, Google Scholar
- GfK/NMO (2024) Reach study for flyers 2023/2024. Accessed August 17, 2024, https://spotta.nl/resources/Pdf/Bereiksonderzoek%20Folders%202023%202024.pdf.Google Scholar
- (2003) The impact of store flyers on store traffic and store sales: A geo-marketing approach. J. Retailing 79(1):1–16.Crossref, Google Scholar
- (2022) Consumer consent and firm targeting after GDPR: The case of a large telecom provider. Management Sci. 68(5):3330–3378.Link, Google Scholar
- (2022) Conducting research in marketing with quasi-experiments. J. Marketing 86(3):1–20.Crossref, Google Scholar
- (2021) Difference-in-differences with variation in treatment timing. J. Econometrics 225(2):254–277.Crossref, Google Scholar
- GroceryDrive (2018) Study: Consumers prefer print to digital when it comes to ad circulars. Accessed February 10, 2018, https://www.grocerydive.com/news/grocery--study-consumers-prefer-print-to-digital-when-it-comes-to-ad-circulars/534350/.Google Scholar
- (2011) Intention-to-treat concept: A review. Perspect. Clinical Res. 2(3):109–112.Crossref, Google Scholar
- (2018) On consumer choice patterns and the net impact of feature promotions. Internat. J. Res. Marketing 35(3):490–508.Crossref, Google Scholar
- (2020) Evaluating the effectiveness of retailer-themed super saver events. J. Marketing 84(2):92–113.Crossref, Google Scholar
- (2021) Solutions: How Amsterdam got rid of junk mail. Atlanta J. Constitution (December 6), https://www.ajc.com/opinion/solutions-how-amsterdam-got-rid-of-junk-mail/AAR7VVYP7ZAA7MLTM4VYMPOOFE/.Google Scholar
- (2019) Empirical search and consideration sets. Dubé J-P, Rossi PE, eds. Handbook of the Economics of Marketing (North-Holland, Amsterdam), 193–257.Google Scholar
- Horizont (2022) Rewe will also stop using printed advertising brochures. Accessed August 17, 2022, https://www.horizont.net/marketing/nachrichten/ab-2023-auch-rewe-verzichtet-kuenftig-auf-gedruckte-werbeprospekte-201577.Google Scholar
- (2015) Causal Inference in Statistics, Social, and Biomedical Sciences (Cambridge University Press, New York).Crossref, Google Scholar
- (2003) Do defaults save lives? Science 302(5649):1338–1339.Crossref, Google Scholar
- (2015a) Retailers can’t shake the circular habit. Wall Street J. (March 11), https://www.wsj.com/articles/retailers-cant-shake-the-circular-habit-1426113760.Google Scholar
- (2015b) Retailers cut back on newspaper circulars. Wall Street J. (August 18), https://www.wsj.com/articles/retailers-cut-back-on-newspaper-circulars-1439945338.Google Scholar
- (2014) Modeling customer opt-in and opt-out in a permission-based marketing context. J. Marketing Res. 51(4):403–419.Crossref, Google Scholar
- (2002) Developing synergies between promotions and brands in different price-quality tiers. J. Marketing Res. 39(2):171–185.Crossref, Google Scholar
- (2020) Statistical inference for average treatment effects estimated by synthetic control methods. J. Amer. Statist. Assoc. 115(532):2068–2083.Crossref, Google Scholar
- (2024) A two-step synthetic control approach for estimating causal effects of marketing events. Management Sci. 70(6):3734–3747.Link, Google Scholar
- (2023) Statistical inference for the factor model approach to estimate causal effects in quasi-experimental settings. J. Marketing Res. 60(3):449–472.Crossref, Google Scholar
- (2023) Augmented difference-in-differences. Marketing Sci. 42(4):746–767.Link, Google Scholar
- (2025) Can lower expert opinions lead to better consumer ratings?: The case of Michelin stars. Management Sci. Forthcoming.Google Scholar
- Markteffect (2022) YES–YES sticker: And its implications for retail. Accessed May 22, 2022, https://markteffect.nl/nieuws/240/ja-ja-sticker-en-zijn-gevolgen-voor-de-retail.Google Scholar
- (2024) “Statistical significance” and statistical reporting: Moving beyond binary. J. Marketing 88(3):1–19.Crossref, Google Scholar
- (2004) The consequences of public policy for democratic citizenship: Bridging policy studies and mass politics. Perspect. Politics 2(1):55–73.Crossref, Google Scholar
- NOS (2021) Yes sticker on the rise: “27 million kilo of paper has been saved.” (October 8), https://nos.nl/artikel/2400839-ja-sticker-beleeft-opmars-er-is-27-miljoen-kilo-papier-bespaard.Google Scholar
- (2000) Causality—Models, Reasoning, and Inference (Cambridge University Press, Cambridge, UK).Google Scholar
- (2007) Optimal feature advertising design under competitive clutter. Management Sci. 53(11):1815–1828.Link, Google Scholar
- Progressive Grocer (2024) Yes, print ads are still relevant. (April 4), https://progressivegrocer.com/yes-print-ads-are-still-relevant.Google Scholar
- Retailtrends (2016) Amsterdam approves yes/yes sticker. (April 21), https://retailtrends.nl/news/44319/-amsterdam-stemt-in-met-ja-ja-sticker.Google Scholar
- (2023) When is parallel trends sensitive to functional form? Econometrica 91(2):737–747.Crossref, Google Scholar
- (2023) What’s trending in difference-in-differences? A synthesis of the recent econometrics literature. J. Econometrics 235(2):2218–2244.Crossref, Google Scholar
- (1988) Status quo bias in decision making. J. Risk Uncertainty 1(1):7–59.Crossref, Google Scholar
- (1999) Changing behavior with normative feedback interventions: A field experiment on curbside recycling. Basic Appl. Soc. Psych. 21(1):25–36.Crossref, Google Scholar
- (2017) The impact of advertising along the conversion funnel. Quant. Marketing Econom. 15(3):241–278.Crossref, Google Scholar
- (2006) The impact of feature advertising on customer store choice. Preprint, submitted May 15, https://papers.ssrn.com/sol3/papers.cfm?abstract_id=901458.Google Scholar
- Stantec (2024) Exploration of nationwide implementation of an opt-in system for unsolicited advertising mail. Accessed June 6, 2024, https://www.rijksoverheid.nl/documenten/rapporten/2024/06/05/bijlage-3-onderzoek-landelijke-invoering-opt-insysteem.Google Scholar
- (2016) Norm perception as a vehicle for social change. Soc. Issues Policy Rev. 10(1):181–211.Crossref, Google Scholar
- (2016) The battle for health and beauty: What drives supermarket and drugstore category-promotion lifts? Internat. J. Res. Marketing 33(3):557–577.Crossref, Google Scholar
- (2023) Flyer distributor Spotta wants to bypass no-sticker. Financieel Dagblad (April 29), https://fd.nl/bedrijfsleven/1474782/folderbezorger-spotta-wil-nee-stickers-omzeilen.Google Scholar
- Vericast (2020) Unprecedented times prove retailer circulars remain a powerful engagement tool. (June 11), https://web.archive.org/web/20230601213101/https://www.vericast.com/insights/blog/unprecedented-times-prove-retailer-circulars-remain-a-powerful-engagement-tool/.Google Scholar
- VNG (2020) Tool helps with decision over stickers for unsolicited advertising mail. Accessed December 24, 2020, https://web.archive.org/web/20230127080628/https://vng.nl/nieuws/tool-helpt-bij-besluit-over-stickers-ongeadresseerd-drukwerk.Google Scholar
- (2023) Drivers of the synergy between price cuts and store flyer advertising at supermarkets and discounters. Internat. J. Res. Marketing 40(2):455–474.Crossref, Google Scholar
- (2019) Junk mail and windscreen wiper fliers could soon be regulated in Wellington. Stuff (June 21), https://www.stuff.co.nz/environment/113629701/junk-mail-and-windscreen-wiper-fliers-could-soon-be-regulated-in-wellington.Google Scholar

