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Research Articles
Frontiers: Generative AI and Personalized Video Advertisements
Pages:733–747
Published Online:May 8, 2025
Frontiers: Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms?
Pages:748–759
Published Online:April 30, 2025
Buying from a Competitor: A Model of Knowledge Spillover and Innovation
Pages:760–776
Published Online:October 29, 2024
Estimating Sparse Spatial Demand to Manage Crowdsourced Supply in the Sharing Economy
Pages:777–801
Published Online:November 28, 2024
Consumer Search and Product Line Length: The Role of the Consumer-Product Fit Distribution
Pages:802–819
Published Online:December 18, 2024
Close a Store to Open a Pandora’s Box? The Effects of Store Closure on Sales, Omnichannel Shopping, and Mobile App Usage
Pages:820–837
Published Online:November 18, 2024
Learning Product Characteristics and Consumer Preferences from Search Data
Pages:838–855
Published Online:December 10, 2024
Opposing Influences of YouTube Influencers: Purchase and Usage Effects in the Video Game Industry
Pages:894–915
Published Online:January 28, 2025
The Promotional Effects of Live Streams by Twitch Influencers
Pages:916–932
Published Online:February 20, 2025
Open Access
Book Bans in American Libraries: Impact of Politics on Inclusive Content Consumption
Pages:933–953
Published Online:March 14, 2025
Open Access
Smart Green Nudging: Reducing Product Returns Through Digital Footprints and Causal Machine Learning
- Moritz von Zahn, Kevin Bauer, Cristina Mihale-Wilson, Johanna Jagow, Maximilian Speicher, Oliver Hinz
Pages:954–969
Published Online:August 8, 2024
