Frontiers: Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms?
Published Online:30 Apr 2025https://doi.org/10.1287/mksc.2024.0993
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The replication files for this article are available HERE.
- Cited by
- 22 May 2026 | European Journal of Marketing, Vol. 23
- International Journal of Research in Marketing, Vol. 90
Volume 44, Issue 4
July-August 2025
Pages 733-973, iii
Article Information
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- Received:June 26, 2024
- Accepted:March 20, 2025
- Published Online:April 30, 2025
Copyright © 2025, INFORMS
Cite as
Yu Song, Puneet Manchanda (2025) Frontiers: Does Carrying News Increase Engagement with Non-News Content on Social Media Platforms?. Marketing Science 44(4):748-759.
https://doi.org/10.1287/mksc.2024.0993
Keywords
The authors thank the Senior Editor, Associate Editor, and reviewers for their thoughtful feedback and constructive suggestions. The authors are also grateful to Xingyi Li and to seminar participants at the University of Michigan, the 44th ISMS Marketing Science Conference, and the 2022 Conference on Artificial Intelligence, Machine Learning, and Business Analytics.
