Published Online:29 Oct 2024https://doi.org/10.1287/mksc.2023.0148
- Cited by
- 23 December 2025 | International Journal of Operations & Production Management, Vol. 46, No. 2
- 17 November 2025 | Journal of Competition Law & Economics, Vol. 42
- Competition or co-opetition? The impact of cross-channel spillovers on horizontal-sourcing decisions17 June 2025 | International Journal of Retail & Distribution Management, Vol. 62

Volume 44, Issue 4
July-August 2025
Pages 733-973, iii
Article Information
Supplemental Material
Metrics
Information
- Received:April 03, 2023
- Accepted:September 24, 2024
- Published Online:October 29, 2024
Copyright © 2024, INFORMS
Cite as
Dominique Olié Lauga, Matthew Selove, Mohammad Zia (2024) Buying from a Competitor: A Model of Knowledge Spillover and Innovation. Marketing Science 44(4):760-776.
https://doi.org/10.1287/mksc.2023.0148
Keywords
Helpful comments were provided by Sébastien Mitraille and Cristina Nistor and by participants at the Marketing Science Conference, the Utah Product and Service Innovation Conference, the Academy of Management Annual Meeting, the INFORMS Annual Meeting, and the International Industrial Organization Conference. The authors are listed in alphabetical order. All authors certify that they have no affiliations with or involvement in any organization or entity with any financial interest or nonfinancial interest in the subject matter or materials discussed in this manuscript. The authors have no funding to report.
