Smart Green Nudging: Reducing Product Returns Through Digital Footprints and Causal Machine Learning

• Moritz von Zahn

  Corresponding Author

  Moritz von Zahn

  [email protected]

  https://orcid.org/0000-0003-1160-1007

  Economics and Business Administration, Goethe University Frankfurt, 60323 Frankfurt am Main, Germany

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  ,
• Kevin Bauer

  Kevin Bauer

  [email protected]

  https://orcid.org/0000-0001-8172-1261

  Business School, University of Mannheim, 68131 Mannheim, Germany

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  ,
• Cristina Mihale-Wilson

  Cristina Mihale-Wilson

  [email protected]

  https://orcid.org/0000-0002-9725-0078

  Economics and Business Administration, Goethe University Frankfurt, 60323 Frankfurt am Main, Germany

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  ,
• Johanna Jagow

  Johanna Jagow

  [email protected]

  Jagow-Speicher Consulting, 40210 Düsseldorf, Germany

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  ,
• Maximilian Speicher

  Maximilian Speicher

  [email protected]

  Jagow-Speicher Consulting, 40210 Düsseldorf, Germany

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  ,
• Oliver Hinz

  Oliver Hinz

  [email protected]

  https://orcid.org/0000-0003-4757-0599

  Economics and Business Administration, Goethe University Frankfurt, 60323 Frankfurt am Main, Germany

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