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Research Articles
Free Access
The Legacy of John Little for Marketing Science
Pages:491–495
Published Online:February 19, 2025
Open Access
Frontiers: The Impact of Loosening Concealed Carry Laws on Firearm Demand
Pages:496–504
Published Online:March 14, 2025
Frontiers: How Much Influencer Marketing Is Undisclosed? Evidence from Twitter
Pages:505–515
Published Online:March 24, 2025
Frontiers: Recommending What to Search: Sales Volume and Consumption Diversity Effects of a Query Recommender System
Pages:516–524
Published Online:March 24, 2025
Amplifying Consumers’ Voice: The Federal Trade Commission’s Report Fraud Website Redesign
Pages:525–545
Published Online:September 5, 2024
Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors
Pages:546–565
Published Online:September 30, 2024
The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments
Pages:566–592
Published Online:November 4, 2024
Heterogeneous Complementarity and Team Design: The Case of Real Estate Agents
Pages:626–654
Published Online:November 11, 2024
Open Access
Understanding Users’ Content Contribution Behavior When Knowledge Can Be Priced
Pages:655–670
Published Online:January 20, 2025
Navigating the Creator Economy: An Analysis of Content Promotion and View Allocation Policies on Digital Content Platforms
Pages:671–690
Published Online:November 1, 2024
Regulating Explainable Artificial Intelligence (XAI) May Harm Consumers
Pages:711–724
Published Online:November 20, 2024
Rejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product?
Pages:728–728
Published Online:December 4, 2024
