The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments
Published Online:4 Nov 2024https://doi.org/10.1287/mksc.2021.0018
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Volume 44, Issue 3
May-June 2025
Pages 491-732, ii
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- Received:January 16, 2021
- Accepted:March 28, 2024
- Published Online:November 04, 2024
Copyright © 2024, INFORMS
Cite as
Akshina Banerjee; , Oleg Urminsky (2024) The Language That Drives Engagement: A Systematic Large-scale Analysis of Headline Experiments. Marketing Science 44(3):566-592.
https://doi.org/10.1287/mksc.2021.0018
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All authors certify that they have no affiliations with or involvement in any organization or entity with any financial interest or nonfinancial interest in the subject matter or materials discussed in this article. The authors have no funding to report beyond the research funding provided by the University of Chicago.
