Game Over? Assessing the Impact of Gamification Discontinuation on Mobile Banking Behaviors

References

• Adalja A, Liaukonytė J, Wang E, Zhu X (2023) GMO and non-GMO labeling effects: Evidence from a quasi-natural experiment. Marketing Sci. 42(2):233–250.Link, Google Scholar
• Amir O, Ariely D (2008) Resting on laurels: The effects of discrete progress markers as subgoals on task performance and preferences. J. Experiment. Psych. Learn. Mem. Cogn. 34(5):1158.Crossref, Google Scholar
• Atalay K, Garbarino E, Slonim R (2020) Prize-linked savings accounts: Combining virtue and vice to make savings more enticing. J. Consumer Marketing 37(2):180–190.Crossref, Google Scholar
• Atalay K, Bakhtiar F, Cheung S, Slonim R (2014) Savings and prize-linked savings accounts. J. Econom. Behav. Organ. 107:86–106.Crossref, Google Scholar
• Blanchard SJ, Carlson KA, Hyodo JD (2016) The favor request effect: Requesting a favor from consumers to seal the deal. J. Consumer Res. 42(6):985–1001.Crossref, Google Scholar
• Burke J (2021) Do prize-linked incentives promote positive financial behavior? Evidence from a debt reduction intervention. J. Public Econom. 204:104534.Crossref, Google Scholar
• Cermak-Sassenrath D (2022) Should I play or should I go? Identifying challenges for gamification. Bernardes O, Amorim V, Moreira A, eds. Handbook of Research on Cross-Disciplinary Uses of Gamification in Organizations (IGI Global, Hershey, PA), 24–61.Crossref, Google Scholar
• Cole S, Iverson B, Tufano P (2022) Can gambling increase savings? Empirical evidence on prize-linked savings accounts. Management Sci. 68(5):3282–3308.Link, Google Scholar
• Cookson JA (2018) When saving is gambling. J. Financial Econom. 129(1):24–45.Crossref, Google Scholar
• Deterding S, Dixon D, Khaled R, Nacke L (2011) From game design elements to gamefulness: Defining “gamification”. Proc. 15th Internat. Acad. MindTrek Conf. Envisioning Future Media Environ. (Association for Computing Machinery, New York), 9–15.Google Scholar
• Dizon F, Lybbert TJ (2021) Leveraging the lottery for financial inclusion: Lotto-linked savings accounts in Haiti. Econom. Dev. Cult. Change 69(4):1323–1349.Crossref, Google Scholar
• Fabbri M, Nicola Barbieri P, Bigoni M (2019) Ride your luck! A field experiment on lottery-based incentives for compliance. Management Sci. 65(9):4336–4348.Link, Google Scholar
• Fiserv, Inc (2017) Mobile banking impact: Quantifying the ROI and customer engagement benefits. Technical report, Fiserv, Milwaukee.Google Scholar
• Fosse E, Winship C (2019) Analyzing age-period-cohort data: A review and critique. Annual Rev. Sociol. 45:467–492.Crossref, Google Scholar
• Gargano A, Rossi AG (2024) Goal setting and saving in the fintech era. J. Finance 79(3):1931–1976.Crossref, Google Scholar
• Gertler P, Higgins S, Scott A, Seira E (2018) The long-term effects of temporary incentives to save: Evidence from a prize-linked savings field experiment. Working paper, University of California, Berkeley, Berkeley.Google Scholar
• Goldfarb A, Tucker C, Wang Y (2022) Conducting research in marketing with quasi-experiments. J. Marketing 86(3):1–20.Crossref, Google Scholar
• Goldsmith K, Amir O (2010) Can uncertainty improve promotions? J. Marketing Res. 47(6):1070–1077.Crossref, Google Scholar
• Hershfield HE, Shu S, Benartzi S (2020) Temporal reframing and participation in a savings program: A field experiment. Marketing Sci. 39(6):1039–1051.Link, Google Scholar
• Hofacker CF, de Ruyter K, Lurie NH, Manchanda P, Donaldson J (2016) Gamification and mobile marketing effectiveness. J. Interact. Marketing 34:25–36.Crossref, Google Scholar
• Hüller C, Reimann M, Warren C (2023) When financial platforms become gamified, consumers’ risk preferences change. J. Assoc. Consumer Res. 8(4):429–440.Crossref, Google Scholar
• Kalra A, Shi M (2010) Consumer value-maximizing sweepstakes and contests. J. Marketing Res. 47(2):287–300.Crossref, Google Scholar
• Kalra A, Liu X, Zhang W (2020) The zero bias in target retirement fund choice. J. Consumer Res. 47(4):500–522.Crossref, Google Scholar
• Kearney MS, Tufano P, Guryan J, Hurst E (2010) Making savers winners: An overview of prize-linked savings products. NBER Working Paper No. 16433, National Bureau of Economic Research, Cambridge, MA.Google Scholar
• Kunkel T, Lock D, Doyle JP (2021) Gamification via mobile applications: A longitudinal examination of its impact on attitudinal loyalty and behavior toward a core service. Psych. Marketing 38(6):948–964.Crossref, Google Scholar
• Levi Y, Benartzi S (2020) Mind the app: Mobile access to financial information and consumer behavior. Preprint, submitted April 9, http://dx.doi.org/10.2139/ssrn.3557689.Google Scholar
• Lobe S, Hölzl A (2007) Why are British premium bonds so successful? The effect of saving with a thrill. Working paper, University of Maine, Orono.Google Scholar
• Loibl C, Jones L, Haisley E (2018) Testing strategies to increase saving in individual development account programs. J. Econom. Psych. 66:45–63.Crossref, Google Scholar
• Mazar N, Shampanier K, Ariely D (2017) When retailing and Las Vegas meet: Probabilistic free price promotions. Management Sci. 63(1):250–266.Link, Google Scholar
• Moscoe E, Agot K, Thirumurthy H (2019) Effect of a prize-linked savings intervention on savings and healthy behaviors among men in Kenya: A randomized clinical trial. JAMA Netw. Open 2(9):e1911162.Crossref, Google Scholar
• Müller-Stewens J, Schlager T, Häubl G, Herrmann A (2017) Gamified information presentation and consumer adoption of product innovations. J. Marketing 81(2):8–24.Crossref, Google Scholar
• Nacke LE, Deterding S (2017) The maturing of gamification research. Comput. Human Behav. 71:450–454.Crossref, Google Scholar
• Nevskaya Y, Albuquerque P (2019) How should firms manage excessive product use? A continuous-time demand model to test reward schedules, notifications, and time limits. J. Marketing Res. 56(3):379–400.Crossref, Google Scholar
• Oblander S, McCarthy DM (2023) Frontiers: Estimating the long-term impact of major events on consumption patterns: Evidence from COVID-19. Marketing Sci. 42(5):839–852.Link, Google Scholar
• Sailer M, Homner L (2020) The gamification of learning: A meta-analysis. Ed. Psych. Rev. 32(1):77–112.Crossref, Google Scholar
• Salisbury LC, Nenkov GY, Blanchard SJ, Hill RP, Brown AL, Martin KD (2023) Beyond income: Dynamic consumer financial vulnerability. J. Marketing 87(5):657–678.Crossref, Google Scholar
• Seaborn K, Fels DI (2015) Gamification in theory and action: A survey. Internat. J. Human Comput. Stud. 74:14–31.Crossref, Google Scholar
• Seiler S, Yao S, Wang W (2017) Does online word of mouth increase demand? (And how?) Evidence from a natural experiment. Marketing Sci. 36(6):838–861.Link, Google Scholar
• Silverman J, Barasch A (2023) On or off track: How (broken) streaks affect consumer decisions. J. Consumer Res. 49(6):1095–1117.Crossref, Google Scholar
• Silverman J, Barasch AP, Small DA (2023) Hot streak! Inferences and predictions about goal adherence. Organ. Behav. Human Decision Processes 179(C):104281.Google Scholar
• Singh SS, Sen R, Borle S (2022) Online training of salespeople: Impact, heterogeneity, and spillover effects. J. Marketing Res. 59(1):230–249.Crossref, Google Scholar
• Taylor CR, Kopp SW (1991) Games, contests, and sweepstakes run afoul: A state of legal disorder. J. Public Policy Marketing 10(1):199–213.Crossref, Google Scholar
• Thorpe AS, Roper S (2019) The ethics of gamification in a marketing context. J. Bus. Ethics 155:597–609.Crossref, Google Scholar
• Tobon S, Ruiz-Alba JL, García-Madariaga J (2020) Gamification and online consumer decisions: Is the game over? Decision Support Syst. 128:113167.Crossref, Google Scholar
• Uetake K, Yang N (2020) Inspiration from the “biggest loser”: Social interactions in a weight loss program. Marketing Sci. 39(3):487–499.Link, Google Scholar
• Wang Y, Zhai M, Lynch JG Jr (2022) Cashing out retirement savings at job separation. Marketing Sci. 42(4):679–703.Link, Google Scholar
• Ward JC, Hill RP (1991) Designing effective promotional games: Opportunities and problems. J. Advert. 20(3):69–81.Crossref, Google Scholar
• Xi N, Hamari J (2019) Does gamification satisfy needs? A study on the relationship between gamification features and intrinsic need satisfaction. Internat. J. Inform. Management 46:210–221.Crossref, Google Scholar