Rejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product?

Wilfred Amaldoss
Corresponding Author
Wilfred Amaldoss
[email protected]
https://orcid.org/0000-0003-0768-2270
Marketing Department, Duke University, Durham, North Carolina 27708
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,
Chuan He
Chuan He
[email protected]
https://orcid.org/0000-0001-5053-245X
Operations Management, University of Colorado at Boulder, Boulder, Colorado 80309
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Wilfred Amaldoss

Corresponding Author

Wilfred Amaldoss

[email protected]

https://orcid.org/0000-0003-0768-2270

Marketing Department, Duke University, Durham, North Carolina 27708

Search for more papers by this author

,

Chuan He

[email protected]

https://orcid.org/0000-0001-5053-245X

Operations Management, University of Colorado at Boulder, Boulder, Colorado 80309

Search for more papers by this author

Published Online:4 Dec 2024https://doi.org/10.1287/mksc.2024.1074

Supplemental Material

mksc.2024.1074.sm1.pdf

cover image Marketing Science

Volume 44, Issue 3

May-June 2025

Pages 491-732, ii

Article Information

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Received:September 14, 2024
Accepted:September 24, 2024
Published Online:December 04, 2024

Copyright © 2024, INFORMS

Cite as

Wilfred Amaldoss; , Chuan He (2024) Rejoinder: Can a Prototypical Product Be Priced Lower Than a Nonprototypical Product?. Marketing Science 44(3):728-728.

https://doi.org/10.1287/mksc.2024.1074

Keywords