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Research Articles
Open Access
Engagement That Sells: Influencer Video Advertising on TikTok
Pages:247–267
Published Online:December 20, 2024
Open Access
Estimating the Value of Offsite Tracking Data to Advertisers: Evidence from Meta
Pages:268–286
Published Online:September 30, 2024
Product Safety and Liability with Deceptive Advertising and Moral Hazard
Pages:287–305
Published Online:July 25, 2024
Personalizing Ad Load to Optimize Subscription and Ad Revenues: Product Strategies Constructed from Experiments on Pandora
Pages:327–352
Published Online:August 6, 2024
Targeted Advertising as Implicit Recommendation: Strategic Mistargeting and Personal Data Opt-out
Pages:390–410
Published Online:August 2, 2024
Open Access
Inventory Information Frictions Explain Price Rigidity in Perishable Groceries
Pages:411–436
Published Online:November 26, 2024
Parallel Experimentation and Competitive Interference on Online Advertising Platforms
Pages:437–456
Published Online:September 12, 2024
Multiobjective Personalization of Marketing Interventions
Pages:457–477
Published Online:September 11, 2024
Free Access
Practice Prize Report: The 2024 Gary Lilien ISMS Practice Prize Competition
Pages:478–481
Published Online:November 26, 2024
2024 Marketing Science Service Awards
2024 Guest Associate Editors and Ad Hoc Reviewers
Free Access
2024 Guest Associate Editors and Ad Hoc Reviewers
Pages:483–485
Published Online:March 6, 2025
