Research Articles

Open Access
Recommending for a Multi-Sided Marketplace: A Multi-Objective Hierarchical Approach

Pages:1–29

Published Online:August 14, 2024

https://doi.org/10.1287/mksc.2022.0238

Open Access
What Drives Demand for Playlists on Spotify?

Pages:54–64

Published Online:September 18, 2024

https://doi.org/10.1287/mksc.2022.0273

Asymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform Revenue

Pages:65–83

Published Online:July 17, 2024

https://doi.org/10.1287/mksc.2023.0211

The Value of Platform Endorsement

Pages:84–101

Published Online:October 25, 2024

https://doi.org/10.1287/mksc.2022.0226

Open Access
Estimating Parameters of Structural Models Using Neural Networks

Pages:102–128

Published Online:August 16, 2024

https://doi.org/10.1287/mksc.2022.0360

Open Access
Call Me Maybe: Does Customer Feedback Seeking Impact Nonsolicited Customers?

Pages:129–154

Published Online:September 20, 2024

https://doi.org/10.1287/mksc.2023.0324

The Interactions of Customer Reviews and Price and Their Dual Roles in Conveying Quality Information

Pages:155–175

Published Online:August 7, 2024

https://doi.org/10.1287/mksc.2022.0380

Online Causal Inference for Advertising in Real-Time Bidding Auctions

Pages:176–195

Published Online:August 14, 2024

https://doi.org/10.1287/mksc.2022.0406

A Theory-Based Explainable Deep Learning Architecture for Music Emotion

Pages:196–219

Published Online:September 12, 2024

https://doi.org/10.1287/mksc.2022.0323

Modeling Behavioral Dynamics in Digital Content Consumption: An Attention-Based Neural Point Process Approach with Applications in Video Games

Pages:220–239

Published Online:July 18, 2024

https://doi.org/10.1287/mksc.2020.0180

Erratum on “Purchase Decision Reversals” Model by Shulman et al. (2015)

Pages:240–241

Published Online:November 4, 2024

https://doi.org/10.1287/mksc.2024.0837

Rejoinder: “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”

Pages:242–242

Published Online:November 4, 2024

https://doi.org/10.1287/mksc.2024.1022

Focus on Authors

Editorial Board

Free Access
Editorial Board

Pages:ii–ii

Published Online:January 24, 2025

https://doi.org/10.1287/mksc.2025.eb.v44n1

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