Asymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform Revenue
Published Online:17 Jul 2024https://doi.org/10.1287/mksc.2023.0211
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Volume 44, Issue 1
January-February 2025
Pages 1-246, ii
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- Received:May 24, 2023
- Accepted:May 10, 2024
- Published Online:July 17, 2024
Copyright © 2024, INFORMS
Cite as
Jessie Liu; , Yi Liu (2024) Asymmetric Impact of Matching Technology on Influencer Marketing: Implications for Platform Revenue. Marketing Science 44(1):65-83.
https://doi.org/10.1287/mksc.2023.0211
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