Erratum on “Purchase Decision Reversals” Model by Shulman et al. (2015)

Xin He
Xin He
[email protected]
https://orcid.org/0009-0001-3323-2305
Surrey International Institute, Dongbei University of Finance and Economics, Dalian, Liaoning 116025, China
Search for more papers by this author
,
Chuntao Li
Corresponding Author
Chuntao Li
[email protected]
https://orcid.org/0000-0002-1936-4096
International Business School, Henan University, Zhengzhou, Henan 450046, ChinaSchool of Finance, Zhongnan University of Economics and Law, Wuhan, Hubei 430073, China
Search for more papers by this author

Surrey International Institute, Dongbei University of Finance and Economics, Dalian, Liaoning 116025, China

Corresponding Author

Chuntao Li

https://orcid.org/0000-0002-1936-4096

International Business School, Henan University, Zhengzhou, Henan 450046, ChinaSchool of Finance, Zhongnan University of Economics and Law, Wuhan, Hubei 430073, China

Search for more papers by this author

Published Online:4 Nov 2024https://doi.org/10.1287/mksc.2024.0837

References

Billingsley P (1995) Probability and Measure (Wiley, New York).Google Scholar
Shulman JD, Cunha M Jr, Saint Clair JK (2015) Consumer uncertainty and purchase decision reversals: Theory and evidence. Marketing Sci. 34(4):590–605.Link, Google Scholar

Volume 44, Issue 1

January-February 2025

Pages 1-246, ii

Article Information

Metrics

Information

Received:April 22, 2024
Accepted:July 22, 2024
Published Online:November 04, 2024

Cite as

Xin He; , Chuntao Li; (2024) Erratum on “Purchase Decision Reversals” Model by Shulman et al. (2015). Marketing Science 44(1):240-241.

https://doi.org/10.1287/mksc.2024.0837

Keywords

Acknowledgments

The authors appreciate the sheer fairness and professionalism of the editorial team led by Olivier Toubia (the senior editor) in the process of handling the various versions of this paper. All authors certify that they have no affiliations with or involvement in any organization or entity with any financial interest or non-financial interest in the subject matter or materials discussed in this paper.

PDF download

Available Issues

Available Issues

Available Issues

Available Issues

Available Issues

Available Issues

Erratum on “Purchase Decision Reversals” Model by Shulman et al. (2015)

References

Volume 44, Issue 1

Article Information

Metrics

Information

Cite as

Keywords

Sign Up for INFORMS Publications Updates and News