The authors are grateful for discussions and comments from Norris Bruce, Jiwoong Shin, Vineet Kumar, Alex Burnap, Soheil Ghili, Aniko Öry, Neeraj Arora, Kevin Chung, Remi Daviet, Emaad Manzoor, Qinglai He and participants at the Yale School of Management Internal Marketing Workshop; the University of Connecticut Marketing PhD seminar; the Tuck School of Business (Dartmouth) Marketing Seminar; the Harvard Business School Marketing Seminar; the University of Toronto Marketing Seminar; the Southern Methodist University Marketing Seminar; the BizAI Conference 2024; the University of Texas at Dallas Bass Forms Conference 2022; the Wisconsin School of Business Rays of Research Workshop 2021; Conference on AI, ML, and Business Analytics, Temple University 2021; the AI in Management Conference 2020, University of Southern California; and the Marketing Science Conference 2020.
