What Drives Demand for Playlists on Spotify?

Both authors contributed equally to the paper. The authors are grateful for comments from seminar and conference participants at the University of Chicago Booth School of Business, University of Tuebingen, University of Cologne, Goethe University Frankfurt, Amsterdam Business School, Bocconi University, KU Leuven, London School of Economics, Stockholm School of Economics, University of Rochester, University of Zurich, Virtual Quant. Marketing Seminar, EMAC 2021, Marketing Science 2021, Music Economics 2022, and the 12th Triennial Invitational Choice Symposium at INSEAD. The paper benefited from comments and discussions with Luis Aguiar, Khaled Boughanmi, Lachlan Deer, Jean-Pierre Dubé, Dean Eckles, Avery Haviv, Guenter Hitsch, Yufeng Huang, David Holtz, Sanjog Misra, Thomas Otter, Bradley Shapiro, and Andrey Simonov. The authors thank Andrea Antonacci and Roy Klaasse Bos for excellent research assistance.