Rejoinder: “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”

Jeffrey D. Shulman
Corresponding Author
Jeffrey D. Shulman
[email protected]
https://orcid.org/0000-0001-5288-3421
Michael G. Foster School of Business, University of Washington, Seattle, Washington 98195
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,
Marcus Cunha, Jr.
Marcus Cunha, Jr.
[email protected]
https://orcid.org/0000-0003-2491-247X
Terry College of Business, University of Georgia, Athens, Georgia 30605
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,
Julian K. Saint Clair
Julian K. Saint Clair
[email protected]
https://orcid.org/0000-0003-4616-5698
College of Business Administration, Loyola Marymount University, Los Angeles, California 90045
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Jeffrey D. Shulman

Corresponding Author

Jeffrey D. Shulman

[email protected]

https://orcid.org/0000-0001-5288-3421

Michael G. Foster School of Business, University of Washington, Seattle, Washington 98195

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Marcus Cunha, Jr.

[email protected]

https://orcid.org/0000-0003-2491-247X

Terry College of Business, University of Georgia, Athens, Georgia 30605

Search for more papers by this author

Julian K. Saint Clair

[email protected]

https://orcid.org/0000-0003-4616-5698

College of Business Administration, Loyola Marymount University, Los Angeles, California 90045

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Published Online:4 Nov 2024https://doi.org/10.1287/mksc.2024.1022

Reference

He X, Li C (2024) Erratum on ‘Purchase Decision Reversals’ Model by Shulman et al. (2015). Marketing Sci. Forthcoming.Google Scholar
Shulman JD, Cunha M Jr, Saint Clair JK (2015) Consumer uncertainty and purchase decision reversals: Theory and evidence. Marketing Sci. 34(4):590–605.Link, Google Scholar

Volume 44, Issue 1

January-February 2025

Pages 1-246, ii

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Received:August 16, 2024
Accepted:August 19, 2024
Published Online:November 04, 2024

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Jeffrey D. Shulman; , Marcus Cunha, Jr.; , Julian K. Saint Clair (2024) Rejoinder: “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”. Marketing Science 44(1):242-242.

https://doi.org/10.1287/mksc.2024.1022

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Acknowledgments

The authors are grateful for Xin He and Chuntao Li pointing out the value of making the implicit assumption more explicit and for the opportunity offered by Olivier Toubia to provide this additional information to the readers of Marketing Science. The authors have no funding or competing interests to report.

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Rejoinder: “Consumer Uncertainty and Purchase Decision Reversals: Theory and Evidence”

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Volume 44, Issue 1

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