On the Profitability of Loyalty

• Ying Lei

  Corresponding Author

  Ying Lei

  [email protected]

  https://orcid.org/0000-0002-6699-3223

  Business Department, New York University Shanghai, Shanghai 200122, China;

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  ,
• Ji Shen

  Ji Shen

  [email protected]

  Guanghua School of Management, Peking University, Beijing 100871, China;

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  ,
• Ei Yang

  Ei Yang

  [email protected]

  https://orcid.org/0000-0001-9964-6861

  School of Finance, Shanghai University of Finance and Economics, Shanghai 200437, China;

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  ,
• Xin Zhai

  Xin Zhai

  [email protected]

  https://orcid.org/0000-0002-0401-6670

  Guanghua School of Management, Peking University, Beijing 100871, China

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