The Legacy of John Little for Marketing Science
- Fred Feinberg ,
Corresponding Author
Fred Feinberg
[email protected]https://orcid.org/0000-0003-2238-0721
Stephen M. Ross School of Business, University of Michigan, Ann Arbor, Michigan 48109
- John R. Hauser ,
John R. Hauser
[email protected]https://orcid.org/0000-0001-8510-8640
MIT Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02139
- John Roberts ,
John Roberts
[email protected]https://orcid.org/0000-0002-8662-584X
School of Marketing, University of New South Wales, Sydney, New South Wales 2052, Australia
- Juanjuan Zhang
Juanjuan Zhang
[email protected]https://orcid.org/0000-0002-1635-3797
MIT Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02139
Corresponding Author
Fred Feinberg
[email protected]https://orcid.org/0000-0003-2238-0721
Stephen M. Ross School of Business, University of Michigan, Ann Arbor, Michigan 48109
John R. Hauser
[email protected]https://orcid.org/0000-0001-8510-8640
MIT Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02139
John Roberts
[email protected]https://orcid.org/0000-0002-8662-584X
School of Marketing, University of New South Wales, Sydney, New South Wales 2052, Australia
Juanjuan Zhang
[email protected]https://orcid.org/0000-0002-1635-3797
MIT Sloan School of Management, Massachusetts Institute of Technology, Cambridge, Massachusetts 02139
