Choice Frictions in Large Assortments
Published Online:7 Nov 2024https://doi.org/10.1287/mksc.2023.0415
Supplemental Material
The replication files for this article are available HERE.
- Cited by
- 7 February 2026 | International Journal of Human–Computer Interaction
- 9 December 2025 | Journal of Marketing Research, Vol. 53
- 1 January 2024 | SSRN Electronic Journal, Vol. 59
Volume 44, Issue 3
May-June 2025
Pages 491-732, ii
Article Information
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- Received:September 13, 2023
- Accepted:August 12, 2024
- Published Online:November 07, 2024
Copyright © 2024, INFORMS
Cite as
Olivia R. Natan (2024) Choice Frictions in Large Assortments. Marketing Science 44(3):593-625.
https://doi.org/10.1287/mksc.2023.0415
Keywords
The author thanks Jean-Pierre Dubé, Pradeep Chintagunta, Anita Rao, and Ali Hortaçsu for advice and support; Winnie Xiao for excellent research assistance; Junhong Chu, Mark Dean, Connor Dowd, Jessica Fong, Ali Goli, Sam Hirshman, Przemek Jeziorski, Joonhwi Joo, Julie Holland Mortimer, Oren Reshef, Stephan Seiler, Uyen Tran, Raluca Ursu, Walter Zhang, and participants at various seminars and conferences for thoughtful comments; Catherine Tucker and the review team for helpful feedback; and the data provider. All errors are my own.
