Amplifying Consumers’ Voice: The Federal Trade Commission’s Report Fraud Website Redesign
Published Online:5 Sep 2024https://doi.org/10.1287/mksc.2023.0643
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The replication files for this article are available HERE.
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- 3 June 2026 | Sage Open, Vol. 16, No. 2
Volume 44, Issue 3
May-June 2025
Pages 491-732, ii
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- Received:January 08, 2024
- Accepted:July 24, 2024
- Published Online:September 05, 2024
This article was written and prepared by U.S. government employee(s) on official time and is therefore in the public domain
Cite as
Michel Grosz, Devesh Raval (2024) Amplifying Consumers’ Voice: The Federal Trade Commission’s Report Fraud Website Redesign. Marketing Science 44(3):525-545.
https://doi.org/10.1287/mksc.2023.0643
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The authors thank editor Catherine Tucker, two anonymous referees, the associate editor, Emma Fletcher, Ginger Jin, Mike LeGower, Nellie Lew, Maria Mayo, Aviv Nevo, Rhonda Perkins, Patti Poss, Ted Rosenbaum, Navdeep Sahni, Dave Schmidt, Mark Shepard, James Thomas, and Paul Witt for their comments on this work. This paper was originally circulated as “Hassle Costs and Consumers’ Voice: Evidence from a Website Redesign.” The views expressed in this article are those of the authors. They do not necessarily represent those of the Federal Trade Commission or any of its Commissioners.
