Understanding Users’ Content Contribution Behavior When Knowledge Can Be Priced
Published Online:20 Jan 2025https://doi.org/10.1287/mksc.2022.0205
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The replication files for this article are available HERE.
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Volume 44, Issue 3
May-June 2025
Pages 491-732, ii
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- Received:June 10, 2022
- Accepted:August 28, 2024
- Published Online:January 20, 2025
Copyright © 2025 The Author(s)
Cite as
Ziwei Cong; , Ying Zhao; , Zilei Zhang (2025) Understanding Users’ Content Contribution Behavior When Knowledge Can Be Priced. Marketing Science 44(3):655-670.
https://doi.org/10.1287/mksc.2022.0205
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