Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox
Published Online:26 Mar 2025https://doi.org/10.1287/mksc.2024.0867
- Cited by
- 1 December 2025 | Journal of Systems Science and Systems Engineering, Vol. 35, No. 1
- IEEE Transactions on Engineering Management, Vol. 73
Volume 44, Issue 6
November-December 2025
Pages 1217-1459, ii
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- Received:October 02, 2023
- Accepted:February 28, 2025
- Published Online:March 26, 2025
Copyright © 2025, INFORMS
Cite as
Yunhyoung Kim, Haitao (Tony) Cui, Yi Zhu (2025) Behavior-Based Pricing Under Informed Privacy Consent: Unraveling Autonomy Paradox. Marketing Science 44(6):1362-1380.
https://doi.org/10.1287/mksc.2024.0867
Keywords
The authors gratefully acknowledge the invaluable support and constructive comments provided by the SE, AE and two reviewers, which helped significantly improve the manuscript. The authors thank George John, Mark Bergen, Krista J. Li, David Rahman, and seminar participants at Marketing Science Conference 2021 and 2023, Production and Operations Management Conference 2023, and INFORMS Annual Meeting 2023 for comments and discussions on an earlier version of this paper.
