Applying Large Language Models to Sponsored Search Advertising
Published Online:3 Nov 2025https://doi.org/10.1287/mksc.2023.0611
Supplemental Material
The replication files for this article are available HERE.
Volume 45, Issue 1
January-February 2026
Pages 1-248, ii
Article Information
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- Received:December 04, 2023
- Accepted:July 18, 2025
- Published Online:November 03, 2025
Copyright © 2025, INFORMS
Cite as
Martin Reisenbichler, Thomas Reutterer, David A. Schweidel (2025) Applying Large Language Models to Sponsored Search Advertising. Marketing Science 45(1):123-141.
https://doi.org/10.1287/mksc.2023.0611
Keywords
All authors certify that they have no affiliations with or involvement in any organization or entity with any financial interest or nonfinancial interest in the subject matter or materials discussed in this manuscript. The authors have no funding to report.
