Can Rising Eco-sensitivity Hurt Sustainability? Eco-impact of Durable Goods Innovations

The authors are grateful for insightful discussions with and comments from Soheil Ghili, Vineet Kumar, Robyn LeBoeuf, Xinxin Li, Aniko Öry, and Jiwoong Shin as well as seminar participants at the Operations and Information Management Departmental Seminar, School of Business, University of Connecticut; the Indian School of Business, Hyderabad, India; INFORMS Marketing Science Conference 2021; and the Theory in Economics of Information Systems Conference 2022. All authors certify that they have no affiliations with or involvement in any organization or entity with any financial interest or nonfinancial interest in the subject matter or materials discussed in this manuscript.