On the Value of Coalition Loyalty Programs

• Yan Liu

  Yan Liu

  [email protected]

  https://orcid.org/0000-0002-6370-0683

  Department of Logistics and Maritime Studies, Faculty of Business, The Hong Kong Polytechnic University, Hong Kong

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  ,
• Jingmai Wang

  Corresponding Author

  Jingmai Wang

  [email protected]

  https://orcid.org/0000-0002-1344-8504

  Department of Supply Chain Management, College of Economics, Shenzhen University, Shenzhen, Guangdong 518060, China

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  ,
• Yulan Wang

  Yulan Wang

  [email protected]

  https://orcid.org/0000-0003-4184-590X

  Department of Logistics and Maritime Studies, Faculty of Business, The Hong Kong Polytechnic University, Hong Kong

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  ,
• Dan Zhang

  Dan Zhang

  [email protected]

  https://orcid.org/0000-0003-0115-8291

  Leeds School of Business, University of Colorado Boulder, Boulder, Colorado 80309

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