Advertiser Learning in Direct Advertising Markets

The authors thank seminar participants at the Ninth Invitational Choice Symposium (Noordwijk) and the 2023 Conference on Artificial Intelligence, Machine Learning, and Business Analytics as well as the 2024 Workshop on Platform Analytics, Bocconi University, Cologne University, Duke University, Erasmus University, Georgetown University, HEC, INSEAD, Rice University, Santa Clara University, Stanford University, Tilburg University, the University of British Columbia, the University of California Berkeley, the University of Colorado, the University of Groningen, the University of North Carolina, Charlotte, and Virginia Tech University as well as Santiago Balseiro, Siddarth Prusty, Srinivas Tunuguntla, Nils Wernerfelt, Boya Xu, and Levin Zhu for their comments and insights.