Brand-Neutral Content Marketing and Endogenous Search Prominence

Michelle Y. Lu
Corresponding Author
Michelle Y. Lu
[email protected]
http://orcid.org/0000-0002-0311-6207
China Europe International Business School, Marketing, Shanghai, Shanghai, 201203, China
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Corresponding Author

Michelle Y. Lu

[email protected]

http://orcid.org/0000-0002-0311-6207

China Europe International Business School, Marketing, Shanghai, Shanghai, 201203, China

Search for more papers by this author

Published Online:30 Sep 2026https://doi.org/10.1287/mksc.2023.0558

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mksc.2023.0558.sm1.pdf

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Received:November 14, 2023
Accepted:June 03, 2026
Published Online:September 30, 2026

Copyright 2026

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Michelle Y. Lu (2026) Brand-Neutral Content Marketing and Endogenous Search Prominence. Marketing Science 0(ja).

https://doi.org/10.1287/mksc.2023.0558

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