AI in Disguise—Quasi-Experimental Analysis of a Large-Scale Deployment of AI-Generated Ads

• Yannick Exner

  Corresponding Author

  Yannick Exner

  [email protected]

  http://orcid.org/0009-0001-2474-7163

  Technical University of Munich, TUM School of Management, Munich, Germany

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• Jochen Hartmann

  Jochen Hartmann

  [email protected]

  http://orcid.org/0000-0002-1178-8708

  Technical University of Munich, Munchen, Germany

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  ,
• Ziqian Ding

  Ziqian Ding

  [email protected]

  http://orcid.org/0009-0004-6644-5907

  Carnegie Mellon University Tepper School of Business, Pittsburgh, Pennsylvania, United States

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• Shunyuan Zhang

  Shunyuan Zhang

  [email protected]

  http://orcid.org/0000-0002-9044-1621

  Harvard Business School, Marketing, Boston, Massachusetts, United States

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• Oded Netzer

  Oded Netzer

  [email protected]

  http://orcid.org/0000-0002-0099-8128

  Columbia University, Marketing, New York, New York, United States

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