The Fifth Column—A Case of Optimum Trucking or To Keep on Rising, Just Keep on Truckin'

Gene Woolsey
Gene Woolsey
Colorado School of Mines
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Gene Woolsey

Colorado School of Mines

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Published Online:1 Nov 1977https://doi.org/10.1287/inte.8.1.12

Abstract

An essay about a food and beverage company and its less than perfectly organized ways of delivering the product to local stores.

cover image Interfaces

Volume 8, Issue 1

November 1977

Pages 1-135

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Published Online:November 01, 1977

© 1977 INFORMS

Cite as

Gene Woolsey, (1977) The Fifth Column—A Case of Optimum Trucking or To Keep on Rising, Just Keep on Truckin'. Interfaces 8(1):12-15.

https://doi.org/10.1287/inte.8.1.12