Book Reviews
Abstract
Ahlers, David M., A New Look at Portfolio Management, JAI Press, Greenwich, Conn., 1977, 201 pp., $19.50—reviewed by Robert L. Winkler
Bailey, Norman T. J., Mathematics, Statistics, and Systems for Health, John Wiley & Sons, 1977, 222 pp., $15.50—reviewed by Michael Leonard
Budnick, Frank S., Mojena, Richard, and Vollmann, Thomas E., Principles of Operations Research for Management, Richard D. Irwin, Inc., Homewood, Illinois, 1977, 756 pp., $17.95—reviewed by Richard R. Jesse, Jr.
Buffa, Elwood S., and Dyer, James S., Essentials of Management Science/Operations Research, Wiley/Hamilton Publication, 1978, 528 pp., $15.95—reviewed by Douglas C. Montgomery
Cheek, Logan M., Zero-Base Budgeting Comes of Age, AMACOM, American Management Association, New York, New York, 1977, 314 pp—reviewed by Burton V. Dean
Cook, Thomas M., and Russell, Robert A., Introduction to Management Science, Prentice-Hall, Inc., 1977, 512 pp—reviewed by R. R. Vemuganti
Grinold, Richard C., and Marshall, Kneale T., Manpower Planning Models, New York, North-Holland, 1977, 256 pp., $19.50—reviewed by R. J. Niehaus
Jacoby, Jacob, and Chestnut, Robert W., Brand Loyalty: Measurement and Management. John Wiley & Sons, 1978, 157 pp., $15.95—reviewed by Donald G. Morrison
Mills, Richard L., Statistics for Applied Economics and Business, McGraw-Hill, 1976, 618 pp., $15.95—reviewed by J. B. Moore
Sage, Andrew P., Methodology for Large Scale Systems, McGraw-Hill, 1977, 425 pp—reviewed by Joseph Talavage
Schwartz, Mischa, Computer-Communication Network Design and Analysis, Prentice-Hall, 1977, 372 pp., $18.95—reviewed by Richard Van Slyke
Linstone, Harold A. and Simmonds, W. H. Clive, Futures Research, New Directions, Addison-Wesley Publishing Company, Inc., Reading, Massachusetts, 1977, 270 pp., $22.50—reviewed by Paul Gray
Boucher, Wayne, The Study of the Future: An Agenda for Research, National Science Foundation, Research Applications Directorate and Rann-Research Applied to National Needs, 1977, 316 pp., $4.75—reviewed by Paul Gray
