Authors' Reply to Allport and Kerler (2003)
Published Online:1 Dec 2003https://doi.org/10.1287/isre.14.4.360.24902
Abstract
We are pleased that our effort has received such interest, and thank the editor for allowing us the opportunity to provide our thoughts regarding the questions raised by Allport and Kerler (A&K) in their research note (2003). A&K's paper has triggered a response on two fronts. The first concerns technical issues specific to our study (Salisbury et al. 2002), and the second is a more general question that would seem implicit in their paper: What is the appropriate balance between theory and data in scale development?
