Marketing Planning Panel
Published Online:1 Dec 1964https://doi.org/10.1287/mantech.4.2.176
Abstract
Condensed transcripts of the Marketing Planning Panel of the TIMS College of Planning, Moderator was Paul E. Weaver; panelists were Edward P. Gunther and David B. Learner.
Management Technology, ISSN 0542-4917, was published as a separate journal from 1960 to 1964. In 1965 it was merged into Management Science.
