Note—On Marketing Strategy and the Optimal Production Schedule

Several models for joint optimization of functional decision making have been presented during the last few years. This note comments on one of these models described in a recent article in this journal, “Marketing Strategy and the Optimal Production Schedule” [Leitch, R. 1974. Marketing strategy and the optimal production schedule. Management Sci.21 (3, November).], and argues that there are rather serious deficiencies both with respect to the design of the model and the numerical experiments reported in the aforementioned article.