Note—On the Validity of the Analytic-Heuristic Instrument Utilized in “The Minnesota Experiments”: A Reply

Zmud [Zmud, R. W. On the validity of the analytic-heuristic instrument utilized in ‘The Minnesota Experiments’. Management Sci. (this issue).] has raised some important questions about the interpretation of the cognitive style results reported in “The Minnesota Experiments” [Dickson, G. W., J. A. Senn, N. L. Chervany. 1977. Research in management information systems: the Minnesota experiments. Management Sci.23 (May) 913–923.]. His specific challenges are (1) the cognitive style instrument used in “The Minnesota Experiments” did not measure the “full breadth” of the analytic-heuristic dimension of cognitive style and (2) research studies must report instrument reliability and validity data to aid the reader in interpreting the results.