Book Reviews
Published Online:1 Jul 1962https://doi.org/10.1287/mnsc.8.4.528
Abstract
Book Reviews
—Bass, F. M., et al., Mathematical models and methods in marketing. Homewood, Illinois: Richard K. Irwin, Inc., 1961, $8.50, 545 pp—reviewed by Murray A. Geisler;
—Feigenbaum, A. V., Total quality control-engineering and management. New York: McGraw-Hill Book Company, Inc., 1961, $11.00, 627 pp—reviewed by Murray A. Geisler;
—Newman, William H. and Summer, Charles E. Jr., The process of management-concepts, behavior, and practice. Englewood Cliffs, New Jersey: Prentice-Hall, Inc., 1961, 675 pp—reviewed by F. T. Malm.
Books Received
