The Analyst's Bookshelf

Book Reviews

—Ronald E. Frank, Alfred A. Kuehn, and William F. Massy, Quantitative Techniques in Marketing Analysis: Text and Readings, Richard D. Irwin, Inc., Homewood, Illinois, 1962, 556 pages, $10.60—reviewed by John D. C. Little;

—Ronald E. Miller, Domestic Airline Efficiency, An Application of Linear Programming, The M.I.T. Press, Cambridge, Massachusetts, 1963, 190 pages, $6.00—reviewed by Alec M. Lee;

—Edward A. Feigenbaum and Julian Feldman (editors), Computers and Thought, McGraw-Hill Book Co. New York, N. Y., 1963, 549 pages, $7.95—reviewed by Martin Greenberger;

—Seymour J. Deitchman, Limited War and American Defense Policy, The M.I.T. Press, Cambridge, Massachusetts, 1964, 288 pages, $10.00—reviewed by T. E. Caywood;

—K. D. Tocher, The Art of Simulation, D. Van Nostrand Co., Princeton, N. J., 1963, 194 pages, $5.95—reviewed by Andrew W. Marshall;

—Robert E. Machol and Paul Gray (editors), Recent Developments in Information and Decision Processes, The Macmillan Co., New York, N. Y., 1962, 197 pages, $8.00—reviewed by Ronald A. Howard;

—Ludwig von Bertalanffy and Anatol Rapoport (editors), General Systems: Yearbook of the Society for General Systems Research, Volume VIII, Society for General Systems Research, c/o Milton D. Rubin, Secretary-Treasurer, The MITRE Corporation, Bedford, Mass., 1963, 251 pages, $7.50 (paper)—reviewed by William F. Whitmore;

—Robert L. Graves and Philip Wolfe (editors), Recent Advances in Mathematical Programming, McGraw-Hill Book Co., Inc., New York, N. Y., 1963, 359 pages, $11.95—reviewed by Saul I. Gass.