The Analyst's Bookshelf
Published Online:1 Oct 1971https://doi.org/10.1287/opre.19.6.1544
Abstract
Book Reviews
—A. Battersby, Network Analysis for Planning and Scheduling, Third Edition, John Wiley & Sons, Inc., New York, N.Y., 1970, $10.50—reviewed by Thomas L. Saaty;
—Ambar G. Rao, Quantitative Theories in Advertising, John Wiley & Sons, New York, N.Y., 1970, 103 pages, $10.95—reviewed by Marshall Freimer;
—Jati K. Sengupta and Karl A. Fox, Economic Analysis and Operations Research: Optimization Techniques in Quantitative Economic Models, North-Holland Publishing Company, Amsterdam, 1969, 478 pages, $22.50—reviewed by Nancy Schwartz;
—Leon S. Lasdon, Optimization Theory for Large Systems, Macmillan Co., New York, N.Y., 1970, 523 pages, $14.95—reviewed by A. M. Geoffrion.
