Chapter 2: Getting Started with Analytics
Published Online:25 Jan 2022https://doi.org/10.1287/abok.2021.02
Abstract
In this chapter we introduce and explain the five manageable tasks required to succeed at the seemingly complex overwhelming task of getting started in analytics. These include (i) choosing the business problem on which to focus, (ii) assembling the team, (iii) acquiring and preparing the data, (iv) selecting and applying the analytic tools, and (v) executing to produce an actionable result. Each task is treated in detail in later chapters.
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