Appendix: Writing and Teaching Analytics with Cases

    Published Online:https://doi.org/10.1287/abok.2021.appendix

    Abstract

    The case teaching methodology is commonly used in professional degree programs as a way to afford students opportunities to assume responsibility for and develop appreciation of typical situations faced by practitioners. Instructors over a wide range of clinical disciplines such as medicine, business, pharmacy, and law have found that a well-conceived and well-written case can help their students develop profound insight into the practice of a discipline without exposing students and organizations to the risks associated with the case scenario. Use of the case method of teaching has spread from these disciplines to other less-clinically oriented disciplines, such as political science, anthropology, sociology, chemistry, and astronomy.

    But what is a case, or more precisely, a teaching case? In this appendix, we will consider this question as well as discuss a classification scheme for cases. We will discuss approaches to finding material for and subsequently writing a teaching case, factors in selecting a published teaching case for classroom use, considerations in assessing student performances on cases, and development of a case discussion facilitation style. We will also briefly discuss sources of published teaching cases and outlets for teaching case authors. Finally, we will provide a relatively simple analytics case and discuss how it has been used in classrooms.

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