A Decision Analysis of the Airline Coupon Strategy

Lester A. Digman
Lester A. Digman
Department of Management, The University of Nebraska, Lincoln, Nebraska 68588
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Lester A. Digman

Lester A. Digman

Department of Management, The University of Nebraska, Lincoln, Nebraska 68588

Search for more papers by this author

Published Online:1 Apr 1980https://doi.org/10.1287/inte.10.2.97

Abstract

An analysis of the airline coupon strategy that United Airlines used to regain its customers after their two-month strike ended in late May 1979.

cover image Interfaces

Volume 10, Issue 2

April 1980

Pages 1-123

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Published Online:April 01, 1980

© 1980 INFORMS

Cite as

Lester A. Digman, (1980) A Decision Analysis of the Airline Coupon Strategy. Interfaces 10(2):97-101.

https://doi.org/10.1287/inte.10.2.97

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