Seen Elsewhere

Digests presented:

—MANAGEMENT PRACTICE AND RESEARCH—POLES APART (Business Horizons June 1977, Vol. 20, No. 3, pp. 23–29) by William G. Ryan (Indiana University).

—DECISION ANALYSIS IN RETROSPECT AND IMPLICATIONS FOR THE FUTURE (Managerial Planning May/June 1978, Vol. 26, No. 6, pp. 20–24), by V. M. Rao Tummala (University of Detroit).

—SYNTHETIC FUEL NO ANSWER, DP ENERGY ANALYSIS FUNDS (Computerworld June 12, 1978, Vol. 12, No. 24, p. 12), by Marcia Blumenthal.

—MODELS FOR PRICING DECISIONS (Journal of Marketing Research August 1978, Vol. XV, No. 3, pp. 413–428), by Kent B. Monroe (Virginia Polytechnic Institute) and Albert J. Della Bitta (University of Rhode Island).

—ON HOW TO DECIDE WITH TO DO (The Bell Journal of Economics Autumn 1978, Vol. 9, No. 2, pp. 494–507), by Herbert A. Simon (Carnegie-Mellon University).

—A HERETICAL VIEW OF MANAGEMENT “SCIENCE” (Fortune December 18, 1978, Vol. 98, No. 12, pp. 50–52), by Theodore Levitt (Harvard Business School).