Reconfiguration of an Insurance Company's Sales Regions
Published Online:1 Dec 1984https://doi.org/10.1287/inte.14.6.87
Abstract
The branch and bound method was used to find the “best” number of sales regions and to reconfigure regional boundaries for the Variable Annuity Life Insurance Company (VALIC). The solution specified (1) an increase in sales regions from 16 to 25, and (2) the geographic customer base to be served by each region. Savings were estimated to be $8,833,000.
