Ranking Onan's International Investment Options to Best Meet Its Multiple Objectives

Published Online:https://doi.org/10.1287/inte.18.5.5

Decision makers in most organizations face the complex task of choosing among alternatives in the presence of multiple objectives. Decision alternatives can be ranked using the concept of decisive dominance (the ability of an alternative to dominate other alternatives in as many of the objectives as possible) in a heuristic procedure. This method was applied to rank strategic options in planning international investments at Onan Corporation, a major manufacturer of electrical generator sets and industrial engines.

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