Marketing Science—Eating and Drinking Things

Kenneth A. Longman
Kenneth A. Longman
68 Woodland Drive, Princeton, New Jersey 08540
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Kenneth A. Longman

Kenneth A. Longman

68 Woodland Drive, Princeton, New Jersey 08540

Search for more papers by this author

Published Online:1 May 1972https://doi.org/10.1287/inte.2.3.36

Abstract

An essay discussing new product opportunities that arise from a cursory analysis of people's eating habits at social occasions at work.

cover image Interfaces

Volume 2, Issue 3

May 1972

Pages 1-68

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Published Online:May 01, 1972

© 1972 INFORMS

Cite as

Kenneth A. Longman, (1972) Marketing Science—Eating and Drinking Things. Interfaces 2(3):36-37.

https://doi.org/10.1287/inte.2.3.36